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Traditional Tools 1. Advertising Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. It is a promotion tool to engage with customers and tell the value that marketers create for customers. An advertising campaign can be done through different channel such as television, radio, e-mail…

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How to run business successfully Here’s are the 5 tips that help your business run successfully: 1. Strategic Management (P, O, L, C) You need to undertake some activities like Planning, Organizing, Leading and Controlling (POLC) for the purpose of archiving a goal, this is called a strategic management. First, you need to set a…

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What is Marketing? Company use marketing to create value for customer by providing them what they actual needs and building strong relationships with customer so that they can capture value from customers in return at the future. Marketing is involving in a process that undertaken by a company to design, create and research on how…

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What is marketing Marketing refers to activities that conducted by a company in a purpose of promoting their product or service to consumers or other businesses. It includes advertising, selling, and delivering products to consumers or other businesses. Marketers always seek to get the attention of targeted audiences through advertising. It may involve in celebrity…

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What Is Business? Business can be defined as the organizations that conduct a commercial activity where people are selling their goods and services to their customers in the return of gaining profit or money. In business world, customers can be an individual customer or other business. In order to run a business smoothly, people usually…

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We all know that the Business Value (Business Valuation), business value is determine the health and well-being of the firm in the long run and is benefit that will be realized by the customer of a project, and can be measured in either monetary or non-monetary terms. To understand more about Business Value https://www.investopedia.com/terms/b/business-valuation.asp  …

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MORE than 200 locals, including contractors, engineering consultants and suppliers will be affected by the planned suspension of the East Coast Rail Link project. At the moment the employees are not affected as only the site project is stopped. Moreover, the ECRL construction work is still going on, and the Malaysia Rail Link Sdn Bhd…

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Cold calling typically refers to solicitation by phone or telemarketing but can also involve in person visits, such as in door-to-door sales people. Furthermore, the comparative attractiveness of cold calling is decreasing in comparison with more modern types of prospecting including, social media such as Facebook, Twitter, Instagram and Linked. To making an effective cold…

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BALANCING work and single parenthood may seem like an impossible task. Get good child care, banish stress and guilt, and tackle one thing at a time to keep up the balancing act. * Realise that whether you are at work or at home, you are going to feel guilt. Don’t get hung up on it.…

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